In this new column, I'll waive my usual topic to share with you a little video that a friend showed me. Having a feel for marketing, this movie has especially piqued my curiosity. This is a Logorama which gathers the most common brands in the United States.
In fact, the Logorama is a short animated film that was presented at Cannes in 2010 in the category short film animation.
Imagine the city of Los Angeles where all the buildings are a different brand, three French have done this challenge. These inventive filmmakers have started 5 years to design a 15-minute film that brings together 2500 logos. Their efforts were not in vain, this short animated film won first prize in its respective category.
I invite you to watch this video and try to find more brands that you recognize!
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